Zaffarese Signs & Displays had the privilege of being commissioned for a prestigious project that would leave a lasting mark on the art scene in Pembroke, Malta. The task at hand was to create standing displays and benches for the much-anticipated Victor Pasmore Gallery, dedicated to the renowned British abstract art pioneer, Victor Pasmore (1908-1998).
The Victor Pasmore Gallery, under the patronage of Fondazzjoni Patrimonju Malti (FPM), aimed to showcase a diverse collection of Pasmore’s artworks, including drawings, reliefs, spray paintings, constructions, prints, and composite works. These pieces spanned a significant period of Pasmore’s artistic journey, particularly highlighting his post-1966 Maltese period. The challenge was to provide displays and benches that not only complemented Pasmore’s art but also created an immersive and aesthetically pleasing environment.
Zaffarese Signs & Displays brought their expertise in design and craftsmanship to the forefront. Understanding the gallery’s need for versatility and visual appeal, they crafted custom standing displays that accentuated the uniqueness of each artwork. These displays were designed to enhance the play of light, color, and myth within Pasmore’s creations.
Additionally, Zaffarese Signs & Displays designed and produced benches that not only provided comfort for visitors but also seamlessly integrated with the gallery’s aesthetic. These benches were a perfect blend of form and function, ensuring visitors could appreciate Pasmore’s art in utmost comfort.
Result and Impact
The collaboration between Zaffarese Signs & Displays and the Victor Pasmore Gallery resulted in a stunning transformation of the gallery space. The custom displays and benches provided an inviting atmosphere for art enthusiasts, encouraging them to delve deeper into Pasmore’s work. The gallery’s commitment to showcasing Pasmore’s cultural legacy was beautifully complemented by the thoughtful design and execution of the displays.
This case study highlights the successful collaboration between Zaffarese Signs & Displays and the Victor Pasmore Gallery, demonstrating how their expertise in design and craftsmanship contributed to the promotion of cultural heritage and the arts in Malta. Zaffarese Signs & Displays continues to be a valuable partner in bringing art to life through innovative displays and installations.